At a boutique law firm focused on product and supply chain compliance, change is anything but abstract. Martin Krüger, a partner with a hands-on approach, shares how embracing AI has brought more clarity, efficiency, and opportunity to every corner of his team’s work.
For Martin, the AI journey started with open curiosity. “We’re not a large team, 25 people in total, but we knew early on that AI could help. When ChatGPT became available, we tried it. Yes, there were privacy debates. We wrote guidelines. We discussed. But we didn’t want to block progress for the sake of old habits.” Now, AI is a tool for everyone - from partners and support staff to trainees - who use it daily to get things done.
Practicality drives the approach: “We began with translations and revising client communication.” Over time, the firm automated timelines for litigation, then started experimenting with AI-powered agents to discover what else could be streamlined. “What surprised us most is how AI helped with onboarding and mentoring junior lawyers. It’s easier to support learning and ensure consistently high quality, so everyone is more confident in their work.”
Martin is quick to highlight the role of culture. “Partners show, not just tell, how AI can fit into a lawyer’s daily routine. Example matters. Our aim is to make trying new things less intimidating.” There’s a ripple effect when people see improvements firsthand and realize digital change doesn’t mean losing the craft or the personal touch.
The decision to use Saga came down to one thing: “We tried other platforms, but too often they felt built for someone else’s firm. Saga listened to feedback from smaller practices and helped us tailor solutions to our rhythm. Whether it’s customizing prompt systems or integrating Dutch case law, that kind of responsiveness makes all the difference.” According to Martin, the ability to adapt tools for specific workflows is as important as the technology itself.
AI is quietly changing the conversation about value and billing. “We deliver results faster, and it’s only fair that clients see those benefits,” Martin reflects. “Of course, we’re still working out new pricing models. Sometimes a ten-minute meeting, supported by solid AI prep and deep experience, can solve problems worth millions. Clients deserve to understand the value - not just the hours - behind every result.”
Would Martin vouch for this journey? “Without hesitation. We recommend Saga and this approach - not just for big law, but for international colleagues and smaller teams as well. The more people see what’s possible, the more the whole profession moves forward.”
In conversation with Martin, we’re reminded that change is as personal as it is technical. Progress happens not because of flashy tech, but because real people are willing to test, adapt, and help one another see what’s possible
